A. Essay (Required)
At the University of Washington, we consider the college essay as our opportunity to see the person behind the transcripts and the numbers. Some of the best statements are written as personal stories. In general, concise, straightforward writing is best, and that good essays are often 300 to 400 words in length.
Maximum length: 500 words
The UW will accept any of the five Coalition prompts.
Choose from the options listed below.
- Tell a story from your life, describing an experience that either demonstrates your character or helped to shape it.
- Describe a time when you made a meaningful contribution to others in which the greater good was your focus. Discuss the challenges and rewards of making your contribution.
- Has there been a time when you’ve had a long-cherished or accepted belief challenged? How did you respond? How did the challenge affect your beliefs?
- What is the hardest part of being a teenager now? What’s the best part? What advice would you give younger siblings or friends (assuming they would listen to you)?
- Submit an essay on a topic of your choice.
B. Short Response (Required)
Maximum length: 300 words
Our families and communities often define us and our individual worlds. Community might refer to your cultural group, extended family, religious group, neighborhood or school, sports team or club, co-workers, etc. Describe the world you come from and how you, as a product of it, might add to the diversity of the University of Washington.
Keep in mind that the University of Washington strives to create a community of students richly diverse in cultural backgrounds, experiences, values, and viewpoints.
C. Additional Information About Yourself or Your Circumstances (Optional)
Maximum length: 200 words
You are not required to write anything in this section, but you may include additional information if something has particular significance to you. For example, you may use this space if:
- You are hoping to be placed in a specific major soon
- A personal or professional goal is particularly important to you
- You have experienced personal hardships in attaining your education
- Your activities have been limited because of work or family obligations
- You have experienced unusual limitations or opportunities unique to the schools you attended
D. Additional Space (Optional)
You may use this space if you need to further explain or clarify answers you have given elsewhere in this application, or if you wish to share information that may assist the Office of Admissions. If appropriate, include the application question number to which your comment(s) refer.
Format for the essays
- Content is important, but spelling, grammar, and punctuation are also considered.
- We recommend composing in advance, then copy and paste into the application. Double-spacing, italics, and other formatting will be lost, but this will not affect the evaluation of your application.
- We’ve observed that most students write a polished formal essay yet submit a more casual Short Response. Give every part of the writing responses your very best effort, presenting yourself in standard, formal English.
- Proofread, proofread, proofread!
- Write like it matters, not like you’re texting. This is an application for college, not a message to your BFF. Writing i instead of I, cant for cannot, u r for you are: not so kewl.
Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.
Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company's products and services can help them. It is a method for distributing products and services that satisfy customer needs.
Franchising is a network of interdependent business relationships that allows a number of people to share:
- A brand identification
- A successful method of doing business
- A proven marketing and distribution system
In short, franchising is a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.
There are many misconceptions about franchising, but probably the most widely held is that you as a franchisee are "buying a franchise." In reality you are investing your assets in a system to utilize the brand name, operating system and ongoing support. You and everyone in the system are licensed to use the brand name and operating system.
The business relationship is a joint commitment by all franchisees to get and keep customers. Legally you are bound to get and keep them using the prescribed marketing and operating systems of the franchisor.
To be successful in franchising you must understand the business and legal ramifications of your relationship with the franchisor and all the franchisees. Your focus must be on working with other franchisees and company managers to market the brand, and fully use the operating system to get and keep customers.
Throughout this article we will discuss in detail some of the benefits of conducting business as part of a larger group.
Other franchisees and company operated units are not your competition. The opposite is true. They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers's familiarity with and trust in the brand. So in this respect you are working as a team with others in the system. Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insures repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
An "ownership mentality" destroys the reason franchised and company-operated units are successful. Think about it. If you think you "bought" a franchise, you become an "owner" and begin to think and act like an owner. You will want to change the system because of your needs, you will wonder what you are paying the royalty for, and you will begin thinking of other franchisees as your competitors. For these and many other reasons you do not want to think of yourself as an "independent owner."
As a franchisee you own the assets of your company, which you have chosen to invest in someone else's brand and operating system and ongoing support. You own the assets of your company, but you are licensed to operate someone else's business system.
Finally, your desire to become a franchisee must be grounded in your belief that you can be more successful using someone else's brand and operating according to their systems and methods, than you could if you opened up your own independent business and competed against them. You want to look for a franchisor who is building a system of interdependent franchisees who are committed to getting and keeping customers, to growing faster than the market, to growing faster than the competitors, and to do all of that with high margins. When you discover a franchisor who understands this relationship, you have a franchisor worth your consideration.